Brawny, What Happened!?

[Lydia]

I have been discussing this with my fiance lately. Has anyone noticed a change in the Brawny most of us knew as kids? Geeze, what happened to the manly, rugged Brawny? Are marketing minds trying to tap into the social view of what a guy looks like now, or are they trying to change our perceptions? Hmm...you be the judge!

Now:


Then:

[gilmourfan]

admin said:

I have been discussing this with my fiance lately. Has anyone noticed a change in the Brawny most of us knew as kids? Geeze, what happened to the manly, rugged Brawny? Are marketing minds trying to tap into the social view of what a guy looks like now, or are they trying to change our perceptions? Hmm...you be the judge!

Now:


Then:

Like we've already discussed, Then-Brawny would "wipe" Now-Brawny clear off the package.
Then there's that creapy commercial where the dufous-wimp is holding a puppy and a cake for his wife and then he cleans the counter with a towel. He's even wimpier than the new Brawny.

Old Brawny could chop a tree down with his bare hands. New Brawny would get a splinter and call his agent to get more money for hazard duty.

[gilmourfan]

gilmourfan said:

admin said:

I have been discussing this with my fiance lately. Has anyone noticed a change in the Brawny most of us knew as kids? Geeze, what happened to the manly, rugged Brawny? Are marketing minds trying to tap into the social view of what a guy looks like now, or are they trying to change our perceptions? Hmm...you be the judge!

Now:


Then:

Like we've already discussed, Then-Brawny would "wipe" Now-Brawny clear off the package.
Then there's that creapy commercial where the dufous-wimp is holding a puppy and a cake for his wife and then he cleans the counter with a towel. He's even wimpier than the new Brawny.

Old Brawny could chop a tree down with his bare hands. New Brawny would get a splinter and call his agent to get more money for hazard duty.

If they really wanted to make Brawny look gay, they should have just chosen the construction worker from the Village People:



OH, no, Lydia. I've noticed that I help around the house. You even said so.
Read the very last Brawny fact:



He's not over the hill yet: the Brawny Man™ turns the big 3-0 October 2, 2004.

He's still a hit with the ladies: in 2002, more than 30,000 women logged on to www.brawnyman.com to create a virtual Brawny Man. That same year more than 4,000 women nominated someone they thought to be a real-life Brawny Man in the brand's "Do You Know a Brawny Man?"™ contest.

He owns more than one shirt: While most people associate the Brawny man with his red plaid shirt, he has, in fact, worn six different shirts ranging from purple plaid to blue denim.
He knows what looks good on him: Okay, he's worn different shirts, but in the end he went back to the tried and true red plaid shirt.

He never had an ax to grind: This lumberjack may have looked like he was carrying an ax in the 1970s but, in fact, he carried a peavey, a wooden lever used by lumbermen to handle logs.

He's had hair issues: The original Brawny Man underwent two makeunders during his nearly thirty year tenure. The first, in 1984, was a slight haircut; the second was a side part in 1991.

He's a fan of NASCAR: Involvement of the Brawny Man with the sport dates back to 2001 when the brand first sponsored a car. Since then, the Brawny Man has been prominently featured on car #45.

He doesn't mind sharing the spotlight: In nearly thirty years of service the Brawny Man has happily stepped aside twice, allowing other deserving men to appear on the packaging. The first was NASCAR superstar Richard Petty who appeared on the "Petty Pack," a commemorative pack of paper towels in 2002. The second was Mario Cantacessi, a Los Angeles County firefighter who won the "Do You Know a Brawny Man?" contest and appeared on the packaging in 2003.

He's as strong as he is sensitive: 40 percent of women who created their "virtual Brawny Man" online in 2002 say their ideal Brawny Man spends his free time helping around the house.